8/14/2008 On August 11, Clinical Professor James Conley accepted an invitation from the United States Patent and Trademark Office (USPTO) to become a member of the Trademark Public Advisory Committee (TPAC) in Washington, D.C.


8/13/2008 – New executive education program aims at providing pro athletes with business tools for life after the hardwood court Professional athletes are conditioned to deal with hard knocks on the field, but what about the ones that come after their playing days are over, as they try to make the transition from the arena to a whole new game — like entrepreneurship?


8/12/2008 – Too much information among culprits sabotaging marketing plans, says Kellogg Professor Tim Calkins in new book It is the product of untold hours of labor, hailed as the key to a company’s success — and it is frequently left abandoned on a bookshelf, for the most part unread. It’s the marketing plan: too often wordy, unfocused, crammed with tangential information...


8/12/2008 Marketing is the lens through which Kellogg Professors Philip Kotler and Joel Shalowitz '82 examine the healthcare industry in their new book.


7/28/2008 – Prof. Lakshman Krishnamurthi considers the future of Asia's largest economies, finding challenges for both India and China — and for the United States "The 20th century was the American century," says Lakshman Krishnamurthi, the Kellogg School's A. Montgomery Ward Professor of Marketing. The 19th, he adds, was perhaps European, but a journey further into the past reveals a different distribution of...