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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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NU Press Series

Wide Awake in the Windy City

Wide Awake in the Windy City: Celebrating a Century of Excellence at Northwestern University's Kellogg School of Management

By Matt Golosinski, Rich Honack (Editor)

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Global Corporate Citizenship Global Corporate Citizenship

Edited by Anuradha Dayal-Gulati and
Mark Finn

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Kellogg on Biotechnology

Kellogg on Biotechnology : Thriving through Integration

by Alicia Loffler

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Kellogg on China

Kellogg on China: Strategies for Success

by Mark Finn, Anuradha Dayal-Gulati (Editor), Angela Y. Lee (Editor)

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