Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Technology Industry Management
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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Satish Nambisan and Mohan Sawhney |
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Kellogg on Innovation & Technology by Ranjay Gulati, Mohan Sawhney, & Anthony Paoni |
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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation by Mohan Sawhney, Jeff Zabin, Don Tapscott |
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Tech-Venture: New Rules on Value and Profit from Silicon Valley by Mohan Sawhney, Anthony Paoni, & Ranjay Gulati |
